Tuesday, May 11, 2010

Minivans can be cool

I will start off by admitting that back in high school, I was one of those people that vowed to never own a minivan because they were so lame. But then Jackson was born and I started thinking about how convenient it would be, and all the cool features, and not having to bend over to put him in a car seat. I decided I wanted one. I probably need a few more kids (an some form of income), but someday I'm going to get a minivan.

And I have to say that I love the new Toyota Sienna marketing campaign. It's so clever. I think it speaks perfectly to all those people who won't get a minivan because they aren't cool. It's clearly mocking that image, but for some reason it works. Anyway, this music video is really funny. There are a lot of subtle little jokes in it. Thanks, Lara, for sending it to me!


Lara said...

I am definitely not opposed to minivan ownership. They can be quite posh. And because they are "uncool" they tend to be a lot cheaper than SUVs or crossovers. Long live the minivan.

Lara said...

Okay, so I just watched some of the other videos in the campaign. The mom is totally TAMN!